For example, if the university helps to sponsor an event on campus, the lettermark should be included on a sponsor listing page.This includes communications that are funded by outside sources. Use the UNT lettermark clearly on the front of every communication.There are clear guidelines for the use of the university seal as well.ĭownload the Official UNT Wordmarks and lettermarks Use of the wordmark is preferred, but in instances where the full name plays a lead role in the communication, the wordmark is not required. The university’s full name must be linked to UNT in some way. In addition, UNT also uses our full name, University of North Texas, as a wordmark. These lockups are known as secondary and tertiary lettermarks. To ensure that the strength of the UNT brand embodies all of the unique parts of the institution, UNT uses logo lockups for our colleges, schools and divisions as well as our units and departments. However, the UNT lettermark on its own is not our only brand mark. The name “UNT” sets us apart as we are the only university in the nation that has this acronym, and as such it is our primary name and the UNT lettermark is our primary brand symbol. Smart brands build their reputations on their uniqueness and distinctiveness. Ensuring that all of the brand elements consistently work together - experience, brand story, visual identity, marks - builds the brand. A clear and consistent identity system is vital to building and maintaining a national reputation. However, the logo is not the key to a strong brand. It communicates the brand even when it stands alone. The most commonly discussed element of a brand identity is a mark, or logo.
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